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Jerry (Yoram) Wind
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. == Education == Professor Wind received his PhD from Stanford University and his MA and BS degrees from The Hebrew University in Jerusalem. He also received an M.A. Honors from the University of Pennsylvania.
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